Struggling with customer satisfaction?
Most companies believe they deliver a stellar product or service.
But your customers might not think so. In fact, research shows that while 80% of companies believe they are delivering a superior experience, only 8% of customers agree.
That’s a striking difference. And yet, organizations rarely take the time to understand what customers think. They assume that because customers aren’t complaining that they are happy.
By the time a customer complains, it might be too late to salvage the relationship. They may already be walking out the door to find another solution.
That’s why organizations shouldn’t wait until they have a customer satisfaction or retention problem to get feedback.
Stop guessing what customers want
That’s why we recommend organizations focus on baking Feedback Loops into their organization.
The concept is simple. Feedback Loops provide a systematic approach to gathering comments and insights from your customers and then deploying changes to your products or services based on the feedback.
Despite the simplicity of this approach, many organizations fail to implement it. After all, it can be scary to get unvarnished feedback from customers and it can be even harder to make changes based on that feedback.
We’ll walk you through the ways you can start deploying Feedback Loops in your organizations so you can stop guessing what your customers want and start make smarter decisions based on real data.
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