Story-Driven Content

A great story is the catalyst of every great organization.

Story

Struggling to get your story heard?

When it comes to marketing, organizations often struggle in one key area - how to get their message heard. There’s so much density of information - how do you get heard above the noise?

For many, the answer is to shout louder. We turn into used car salesmen peddling our wares and spouting off about features and benefits. We post more updates on social media channels. Send more emails. Run more ads.

However, there’s a reason all of this work is falling on deaf ears. It’s not the medium, it’s the message. If you want to connect better with your target audience, you must tell better stories.

Start Telling Better Stories

You see, no one wants to be sold to. But everyone loves a good story.

That’s why we encourage organizations to become better storytellers. To get your message heard, you need to tell stories that connect your Core Why as an organization to your audience’s Core Need.

We believe that every organization has a great story to tell. Yes, even yours. You just have to become better at uncovering the stories in your organization.

Through story-driven content, we’ll help you identify the stories you should be telling and show you how to share those stories in a more compelling way.


Dig Deeper

Why Your Company’s Story Matters More Than Ever

I have a confession to make. For the past several months (or maybe a year if I’m truly being honest), I have fallen out of love with marketing. I have been frustrated by the constant focus on the next shiny object – the latest tool, platform, app or trick that promises to be the magic wand that...

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How to Tell a Deep Story in a Shallow Social Media World {Podcast}

Thanks to social media’s success, there has been a land rush to get on board and take advantage of these new and exciting ways to reach your audience. However, in doing so, the social networks have become crowded, noisy places where everyone is yelling louder to get heard above the noise. One of...

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5 Common Misconceptions about Content Marketing

Although most companies understand the value and importance of content marketing, there is still a lot of confusion about what it is and how to implement it. As a result, companies may shy away from implementing a content marketing solution because they misunderstand what it entails or how it can...

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